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璺ㄥ鐢靛晢鐭ヨ瘑:濡備綍杩涜浜氶┈閫婂箍鍛婃姇鏀?/h1>

鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸濡備綍杩涜浜氶┈閫婂箍鍛婃姇鏀撅紝浜氶┈閫婂箍鍛婃槸涓€绉嶆湁鏁堢殑鐢靛瓙鍟嗗姟骞垮憡褰㈠紡锛屽洜鍏跺湪浜氶┈閫婄綉绔欎笂杩涜鎶曟斁锛屽彲鍚稿紩鍒板ぇ閲忚喘涔拌€呫€傜劧鑰岋紝骞垮憡鎶曟斁鐨勭粨鏋滃線寰€鍙楀埌澶氫釜鍥犵礌鐨勫奖鍝嶏紝闇€瑕佹寜鐓т竴瀹氱瓥鐣ヨ繘琛屼紭鍖栥€傛湰鏂囧皢浠庝簹椹€婂箍鍛婄殑鍩虹鐭ヨ瘑銆佸箍鍛婄被鍨嬨€佹姇鏀炬柟寮忓強浼樺寲绛夋柟闈㈣繘琛岃缁嗘帰璁ㄣ€?/p>

涓€銆佷簹椹€婂箍鍛婄殑鍩虹鐭ヨ瘑

1. 姒傝堪

浜氶┈閫婂箍鍛婃槸涓€绉嶅熀浜庡叧閿瘝鎴栦骇鍝佸垎绫昏繘琛屾姇鏀剧殑骞垮憡褰㈠紡锛屽彲浠ュ府鍔╁崠瀹跺湪绔炰簤婵€鐑堢殑甯傚満涓彁楂樹骇鍝佺殑鏇濆厜搴﹀拰閿€鍞噺銆傚箍鍛婅垂鐢ㄩ噰鐢ㄤ粯璐圭偣鍑伙紙PPC锛夋柟寮忥紝鍗冲彧鏈夊湪骞垮憡琚偣鍑绘椂鎵嶉渶瑕佷粯璐广€?/p>

2. 浜氶┈閫婂箍鍛婄被鍨?/p>

锛?锛夋悳绱㈠箍鍛婏細鍦ㄤ簹椹€婄殑鎼滅储缁撴灉椤甸潰涓婏紝鏍规嵁鍏抽敭璇嶅尮閰嶆樉绀哄晢鍝佸箍鍛婏紝鐐瑰嚮鍚庤繘鍏ヤ骇鍝佽鎯呴〉銆傛悳绱㈠箍鍛婄殑鎶曟斁瀵硅薄鏄簹椹€婂崠瀹躲€?/p>

锛?锛夊搧鐗屽箍鍛婏細浠ュ搧鐗屽悕涓哄叧閿瘝杩涜鎶曟斁锛屽睍鐜板寘鍚涓骇鍝佺殑鍝佺墝璇︽儏椤甸潰銆傚搧鐗屽箍鍛婄殑鎶曟斁瀵硅薄鏄搧鐗屾墍鏈夎€呫€?/p>

锛?锛塖ponsored Products锛氶拡瀵圭壒瀹氫骇鍝佽繘琛屾姇鏀撅紝涓庢悳绱㈢粨鏋滈〉闈㈢被浼硷紝鐐瑰嚮鍚庤繘鍏ヤ骇鍝佽鎯呴〉銆係ponsored Products鐨勬姇鏀惧璞℃槸浜氶┈閫婂崠瀹躲€?/p>

锛?锛塖ponsored Brands锛氫互鍝佺墝鍚嶅拰澶氫釜鍏抽敭璇嶈繘琛屾姇鏀撅紝灞曠幇鍖呭惈澶氫釜浜у搧鐨勫搧鐗屽箍鍛婏紝鐐瑰嚮鍚庡彲浠ヨ繘鍏ュ搧鐗岃鎯呴〉鎴栦骇鍝佽鎯呴〉銆係ponsored Brands鐨勬姇鏀惧璞℃槸鍝佺墝鎵€鏈夎€呫€?/p>

3. 璁剧疆骞垮憡棰勭畻

鍗栧鍙互閫氳繃璁剧疆骞垮憡棰勭畻鏉ユ帶鍒跺箍鍛婃姇鏀剧殑璐圭敤銆傞绠楀彲浠ユ牴鎹棩銆佸懆鎴栨湀鏉ヨ瀹氾紝涔熷彲浠ヨ瀹氭瘡娆$偣鍑荤殑鏈€楂樹环鏍硷紝浠庤€屾帶鍒舵瘡澶╃殑骞垮憡鏇濆厜閲忓拰璐圭敤銆?/p>

浜屻€佷簹椹€婂箍鍛婃姇鏀剧瓥鐣?/p>

1. 閫夋嫨鍏抽敭璇?/p>

鍏抽敭璇嶆槸浜氶┈閫婂箍鍛婃姇鏀剧殑鏍稿績锛岄€夊ソ鍏抽敭璇嶅彲浠ュ府鍔╁箍鍛婂湪鍚堥€傜殑浣嶇疆灞曠幇锛屽苟鍚稿紩鍒板鍟嗗搧鏈夐渶姹傜殑璐拱鑰呫€傚湪閫夋嫨鍏抽敭璇嶆椂锛屽簲璇ユ敞鎰忎互涓嬪嚑鐐癸細

锛?锛夐€夋嫨涓庡晢鍝佺浉鍏崇殑鍏抽敭璇?/p>

锛?锛夐€夋嫨绮惧噯鐨勫叧閿瘝锛屼互鑾峰緱鏇村ソ鐨勭偣鍑荤巼鍜岃浆鍖栫巼

锛?锛変娇鐢ㄤ簹椹€婃彁渚涚殑宸ュ叿锛屽浜氶┈閫婃悳绱㈡帹鑽愬拰浜氶┈閫婂箍鍛婃姤鍛婄瓑锛屾潵鏌ユ壘鏈夋剰涔夌殑鍏抽敭璇嶃€?/p>

2. 缂栧啓骞垮憡鏂囨

骞垮憡鏂囨闇€瑕佸惛寮曡喘涔拌€呯殑娉ㄦ剰鍔涳紝鍚屾椂鎻忚堪娓呮鍟嗗搧鐨勪紭鍔垮拰鐗圭偣銆傚湪缂栧啓骞垮憡鏂囨鏃讹紝搴旇娉ㄦ剰浠ヤ笅鍑犵偣锛?/p>

锛?锛夊皢鍏抽敭璇嶄笌骞垮憡鏂囨鐩哥粨鍚堬紝浠ユ彁楂樺箍鍛婄殑鐩稿叧鎬?/p>

锛?锛夋弿杩板晢鍝佺殑灞炴€с€佸姛鑳藉拰浼樺娍锛屼互鍚稿紩璐拱鑰呯殑鍏磋叮

锛?锛夊湪骞垮憡涓娇鐢ㄥ惛寮曚汉鐨勫浘鐗囷紝浠ュ鍔犺喘涔拌€呯殑鐐瑰嚮鐜囥€?/p>

3. 閫夋嫨骞垮憡鎶曟斁浣嶇疆

鏍规嵁涓嶅悓鐨勫箍鍛婄被鍨嬶紝浜氶┈閫婃彁渚涗簡涓嶅悓鐨勫箍鍛婃樉绀轰綅缃€傛牴鎹晢鍝佺被鍨嬪拰棰勭畻锛屽崠瀹跺彲浠ラ€夋嫨閫傚綋鐨勫箍鍛婃姇鏀句綅缃紝浠ヨ揪鍒版渶浣虫晥鏋溿€?/p>

4. 鐩戞帶骞垮憡鏁堟灉

閫氳繃鐩戞帶浜氶┈閫婂箍鍛婄殑鏁堟灉锛屽彲浠ュ強鏃惰皟鏁村箍鍛婃姇鏀剧瓥鐣ワ紝浠ヨ幏寰楁洿濂界殑鏁堟灉銆傚崠瀹跺彲浠ラ€氳繃浜氶┈閫婂箍鍛婃姤鍛婄瓑宸ュ叿鏉ヤ簡瑙e箍鍛婄殑鏇濆厜鐜囥€佺偣鍑荤巼鍜岃浆鍖栫巼锛屼粠鑰岄拡瀵规€у湴杩涜浼樺寲銆?/p>

涓夈€佷簹椹€婂箍鍛婁紭鍖栫瓥鐣?/p>

1. 浼樺寲鍏抽敭璇?/p>

浼樺寲鍏抽敭璇嶆槸鎻愰珮骞垮憡鏁堟灉鐨勯噸瑕佹墜娈点€傞€氳繃浼樺寲鍏抽敭璇嶏紝鍙互澧炲姞骞垮憡鐨勭浉鍏虫€э紝鎻愰珮鐐瑰嚮鐜囧拰杞寲鐜囥€傚父鐢ㄧ殑浼樺寲鏂规硶鏈変互涓嬪嚑绉嶏細

锛?锛夋坊鍔犺礋鍚戝叧閿瘝锛氭牴鎹箍鍛婃晥鏋滄姤鍛婁腑鐨勮〃鐜帮紝鎺掗櫎涓庢窐姹颁笌鍟嗗搧鏃犲叧鎴栦綆鏀剁泭鐨勬煡璇㈣瘝銆?/p>

锛?锛夋坊鍔犻珮杞寲鐜囩殑璇嶆眹锛氭牴鎹簹椹€婂箍鍛婃姤鍛婏紝璇嗗埆杞寲鐜囬珮鐨勬悳绱㈣瘝锛屼紭鍖栫浉鍏崇殑骞垮憡璁″垝銆?/p>

锛?锛夋坊鍔犻暱灏惧叧閿瘝锛氭坊鍔犻暱灏惧叧閿瘝鍙互甯姪鍗栧鍦ㄧ珵浜夎緝浣庣殑棰嗗煙涓幏寰楁洕鍏夊拰杞寲銆?/p>

2. 浼樺寲骞垮憡鏂囨

浼樺寲骞垮憡鏂囨鏄彁楂樺箍鍛婄偣鍑荤巼鍜岃浆鍖栫巼鐨勯噸瑕佹墜娈点€傞€氳繃浼樺寲骞垮憡鏂囨锛屽彲浠ュ惛寮曟洿澶氱殑璐拱鑰呯偣鍑诲箍鍛婏紝骞跺鍔犺浆鍖栫巼銆傚父鐢ㄧ殑浼樺寲鏂规硶鏈変互涓嬪嚑绉嶏細

锛?锛変娇鐢ㄥ彛鍙锋垨鐭锛氫娇鐢ㄦ湁鍚稿紩鍔涚殑鍙e彿鎴栫煭璇彲浠ュ寮哄搧鐗屽舰璞★紝鎻愰珮骞垮憡鐨勭偣鍑荤巼銆?/p>

锛?锛変娇鐢ㄦ湁鍚稿紩鍔涚殑鍥剧墖锛氫娇鐢ㄥ惛寮曚汉鐨勫浘鐗囧彲浠ュ鍔犺喘涔拌€呯殑鍏磋叮锛屽苟鎻愰珮骞垮憡鐨勭偣鍑荤巼銆?/p>

锛?锛夊姞鍏ヤ究鍒╂€у洜绱狅細鍔犲叆渚垮埄鎬у洜绱狅紝濡傚厤璐归€佽揣鎴栭€€璐т繚闅滅瓑锛屽彲浠ユ彁楂樿喘涔拌€呯殑婊℃剰搴﹀拰杞寲鐜囥€?/p>

3. 浼樺寲骞垮憡棰勭畻

閫氳繃浼樺寲骞垮憡棰勭畻锛屽彲浠ユ帶鍒跺箍鍛婅垂鐢紝骞舵彁楂樻姇鏀炬晥鏋溿€傚父鐢ㄧ殑浼樺寲鏂规硶鏈変互涓嬪嚑绉嶏細

锛?锛夎皟鏁村嚭浠凤細鏍规嵁鍏抽敭璇嶅拰骞垮憡绫诲瀷锛岃皟鏁村嚭浠峰彲浠ユ帶鍒跺箍鍛婃洕鍏夌巼鍜岃姳璐广€?/p>

锛?锛夐噸鍒嗛厤棰勭畻锛氭牴鎹箍鍛婃晥鏋滃拰瓒嬪娍锛岄噸鏂板垎閰嶉绠楀彲浠ヤ紭鍖栧箍鍛婃姇鏀撅紝鎻愰珮杞寲鐜囥€?/p>

锛?锛夎绔嬫椂闂存锛氳绔嬪箍鍛婃姇鏀剧殑鏃堕棿娈靛彲浠ユ牴鎹喘涔拌€呰涓哄拰閫夋嫨鎬у湴鎶曟斁骞垮憡锛屼互鑾峰緱鏇村ソ鐨勬晥鏋溿€?/p>

鍥涖€佹€荤粨

浜氶┈閫婂箍鍛婃槸涓€绉嶆湁鏁堢殑鐢靛瓙鍟嗗姟骞垮憡褰㈠紡锛屽彲甯姪鍗栧鍦ㄧ珵浜夋縺鐑堢殑甯傚満涓彁楂樺晢鍝佺殑鏇濆厜搴﹀拰閿€鍞噺銆傞€氳繃閫夋嫨鍚堥€傜殑鍏抽敭璇嶃€佺紪鍐欏惛寮曚汉鐨勫箍鍛婃枃妗堛€侀€夋嫨閫傚綋鐨勫箍鍛婃姇鏀句綅缃拰鐩戞帶骞垮憡鏁堟灉锛屽彲浠ユ彁楂樺箍鍛婄殑鐐瑰嚮鐜囧拰杞寲鐜囥€傞€氳繃浼樺寲鍏抽敭璇嶃€佸箍鍛婃枃妗堝拰骞垮憡棰勭畻锛屽彲浠ヨ揪鍒版渶浣崇殑骞垮憡鏁堟灉銆?/p>

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